Union Bank Recruitment

Union Bank Recruitment 2016 for Class 1 Positions.

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Union Bank Recruitment

UBI is one of the largest government owned banks of India. It is listed on the Forbes 2000 and has assets of USD 13.45 billion.

UBI Recruitment Details

Name of the Posts: Vice President (Marketing)

Age Limit: Candidates age limit should be between 35 to 50 years.

Educational Qualification: Candidates should possess MBA from a recognized University or a reputed institute recognized by Government authorities with relevant experience.

Selection Process: Candidates will be selected based on personal interview.

United Bank of India VP Marketing Salary & Renumeration

Lumpsum remuneration restricted to a maximum of Rs.1,75,000/- (Rupees One Lac Seventy Five Thousand only) p.m., depending upon last salary package drawn including perquisites, etc., with an annual increment of 10% of the monthly remuneration amount, payable on proportionate basis.

Application Fee:

Candidates have to pay Rs. 600/- by Challan directly in the account of the Bank through NEFT credit with Name of the account: Union Bank of India – Recruitment Project, Type of Account: Current, Account No. 378901010037011, Bank & Branch: Union Bank of India, Nariman Point (MMO) Branch & IFSC Code – UBIN0537896.

How to Apply:

Eligible candidates can send their duly filled application in prescribed format along with passport size photograph on the application form & sign along with relevant scanned copies of certificates regarding date of birth, qualification, challan in pdf format by email at email address recruitment@unionbankofindia.com from 07-10-2016 to 18-10-2016.


A. Essential:

i. Ten (10) years of Marketing or Business development experience in responsible positions with focus on marketing expansion as well as Five (5) years of experience in a leadership role, in Retail / Consumer Banking.

ii. The candidate must have adequate knowledge of Analytics, Data usage and Brand strategy.

B. Desirable: Have in-depth understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and initiatives that will drive and increase revenue while ensuring profitability.


The Vice President (Marketing) shall report to the General Manager – Retail Banking & Marketing Department (RBMD) and will be responsible for the following: Increasing our market share in India‟s expanding banking and financial services industry by following a disciplined growth strategy focusing on quality and not on quantity and delivering high quality customer service.

A. Product Development

i. Developing innovative products and services that attract our targeted customers and address inefficiencies in the Indian financial sector. Continue to develop products and services that reduce our cost of funds. Focus on high earnings growth with low volatility.

ii. Analyzing competitor products and strategies along with latest market trends & recommending product & policy changes.

iii. Generation of business through cross sell of inter-vertical & group products iv. Ensuring compliance of Regulations issued by various Regulatory Authorities (IRDA/SEBI/RBI) in respect of product design and product distribution. v. Monitoring of external agencies including developing liasion with Third Party Channel partners and Tie-up with new agencies.

B. Manpower Planning & Team Building:

i. Lead the team of Zonal PMOs / PMOs and Marketing officers of the Bank.

ii. Job allocation and manpower planning to achieve best outcome

iii. Training and induction to manpower to get focused approach towards business

iv. Grooming of manpower for higher responsibility.

v. Coaching & mentoring employees and providing timely feedback on performance.

vi. Performance of individual and team to be analyzed to form a good and healthy team structure for maximum productivity

vii. Team building exercise to be conducted on frequent basis alongwith giving Regular guidance & support to the team

viii. To follow 3M philosophy i.e. Mentoring, Motivating & Monitoring

ix. To define and arrange training modules for the Marketing teams to increase productivity & reduce attrition.

x. Designing reward and recognition program for the Marketing team and other staff for their contribution in a given campaign.

C. Visibility Branding & Marketing:

i. To develop and strengthen Bank‟s unique and compelling voice to build brand awareness, relevance, reputation and esteem among target audience and to ensure that brand standards are maintained across all channels through internal and external communication, PR and brand activities

ii. Planning neighborhood micro marketing & promotional activities to enhance brand building & increase visibility.

iii. To work on visibility of the program and product.

iv. To be in touch with the marketing team and develop innovative ideas to increase business opportunities.

v. To check and provide sufficient materials as per requirement to the dealers for business enhancement.

D. Responsible for maintaining a Profitable Portfolio

i. Ownership for generating Non-Interest Income from Marketing activities of Third-party products and other Alternate channel products.

Skills & Requirements

a. Must be both analytical and creative, must have experience in developing high level marketing and brand strategy in line with the strategic vision of the organization.

b. Should be a visionary with a deep understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and initiatives that will drive and increase Revenue.

c. Should also be an executive who understands the importance of aligning the organization internally around the brand and marketing objectives; a business leader with success in leveraging social media to strengthen Bank‟s brand and a marketing leader with the vision to seek out new promotional avenues to support Bank‟s goals and objectives.

Important Dates:
Starting Date for Receipt of Application: 07-10-2016
Last Date for Receipt of Application: 18-10-2016.

Official Notification


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  1. Thanks for your reply…. I was specifically asking that if u have an approx idea of how many difference is there among the 1st ranker nd last ranker (actually I have applied for the firdt tym in bank exam so i dont have any idea). It could help help me know about tge odds.

  2. Hi….. I hve qualified ubi so 2016 so written exam (sno. 51). May I know what are chances to clear the interview & from where should I study for it.

  3. hi.. i am a eee gradudate and i have 3+ years of IT workex .. can i apply for Specialist Officer with Electronics Branch as i studied both Electrical and Electronics?

  4. Don’t ever go for ICICI PO. Purely sales job. They will sign a bond for 5 years. And if you want to leave early the remaining fees of course has to be paid by you (approx 3.50 lacs after 2 years of job)

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