IBPS Specialist Marketing Officer (Scale -I) Questions and Answers

September 29, 2015

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Here are today’s 10 questions daily for IBPS Specialist officers exam. Have a look at the questions, Check their solutions at the bottom and comment your queries below

Today’s IBPS Specialist : Marketing Officer (Scale -I)

1.Focus of Marketing activity is always on __

(1) Consumer’s need

(2) Producer’s need

(3) Government need

(4) Taxable need

Answer: Consumer’s need

2. Which of the following is not a service offered by retailers?

(1) Limited service

(2) Self service

(3) Quality service

(4) Full service

(5) Quantity service

Answer: Quality Service

3.Marketing research explores the possibility of selling a ___ product into a market.

(1) New

(2) Old

(3) Traditional

(4) Searched

(5) FMCG

Answer: FMCG

4. Acts related to Trade mark came into existence in
(1) 1958

(2) 1959

(3) 1962

(4) 1970

(5) 1990

Answer: 1958

5.Taxes levied by a nation on goods bought outside its borders and brought in are called

(1) import duties

(2) export duties

(3) export tariffs

(4) import tariffs

Answer: Import Tarrifs

6.Indirect marketing is the same as ______

(1) On site selling

(2) Using a smart-phone

(3) Viral-marketing

(4) Advertisements

(5) Online marketing

Answer: Online Marketing

7.”Deciding what is to be done in future” is called –

(1) Planning

(2) Plan

(3) Plane

(4) Plain

(5) Please

Answer: Planning

8 All the merchant middlemen who purchase and sell in large quantities are called –

(1) Wholesaler

(2) Retailers

(3) Businessman

(4) Merchant

(5) Middlemen

Answer: Wholesaler

9 Implementation of Marketing program is more important than –

(1) Preparation of marketing programme

(2) Removal of marketing programme

(3) Subdivision of marketing programme

(4) Addition of marketing

Answer: Preparation of marketing programme

10.Low response rate is a problem associated with which contact method?

(1) Personal interview

(2) Telephone

(3) Online surveys

(4) Mail

(5) All of these

Answer: Online Surveys have the lowest response rates.

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