With IBPS Specialist Notification out this week, the race for IBPS SO 2015 has started. The exam is for the following posts in Scale I.
IBPS SO Scale I:
- I.T. Officer
- Agricultural Field Officer
- Rajbhasha Adhikari
- Law Officer
- HR/Personnel Officer
- Marketing Officer
We will do an in depth analysis of one specialization of IBPS SO 2015 daily , covering its eligibility, pattern, syllabus and preparation tips. Today we will take up IBPS Specialist Marketing Officer. Lets start with eligibility.
Eligibility for IBPS SO Marketing Officer Scale I
1. Age (As on 01.11.2015):
Minimum: 20 years
Maximum: 30 years
What this essentially means is that a candidate must have been born on or after 02.11.1985 and on/before 01.11.1995.
(add +3 yrs for OBC, +5yrs for SC/ST, +10yrs for PWD)
2. Educational Qualifications:
The candidate should have completed Graduation till December 10, 2015 along with any one/multiple of the courses mentioned below:
- Full time Masters in Management Studies ( MMS) in Marketing
- Master of Business Administration (MBA) in Marketing
- 2 years Post Graduate Diploma in Business Management (PGDBM) / Post Graduate Diploma in Business Analytics (PGDBA) with specialization in Marketing.
- NOTE 1 : In case of dual specializations, one of the fields of specialization should be in Marketing. In case of major/ minor specializations, major specialization should be in Marketing. Candidates having PG Degree (MMS or MBA)/PG Diploma with more than two specializations are not eligible to apply.
Pattern for IBPS SO Marketing Officer Scale I
The pattern for IBPS SO Marketing Officer is as follows:
|S. No.||Sections||Maximum Marks||Total Time|
|4||Professional Knowledge (Marketing)||75|
Syllabus for IBPS SO Marketing Officer Scale I
The Syllabus for IBPS SO Marketing Officer Scale I 2015 covers the following topics:
- Marketing: Brief Overview
- Concept, Nature, Scope and Importance of Marketing
- Meaning, Functions and Importance of Marketing Management
- Marketing Process and Marketing Planning
- Consumer/ Buyer Behavior
- Market Segmentation: Importance of Market Segmentation
- Marketing Research
- Product Planning and Development
- Sales Promotion and its Objectives
- Branding, Packaging and Labeling
- Pricing Decisions: Pricing, Pricing Decision Strategies
- Wholesale Trade
- Retail Trade
- Personal Selling
- Services Marketing
- Bank Marketing
- Insurance Marketing
- Consumer Protection in India: List of Consumer Rights, Consumer Protection Act
- Marketing Organization
- Marketing Program
- Marketing Decision Making
- Sales Forecasting
- Distribution: Definition, Channels of Distribution
- Sales Management
- Marketing Environment
- Rural Marketing
- International Marketing
- Social Responsibility and Business Ethics
Preparation Tips/Study Plan for IBPS SO Marketing Officer Scale I
With more than two months remaining for IBPS SO Marketing Officer Scale I examination, you can complete each and every topic mentioned above in a comprehensive manner.
1. Start Reading Economic Times daily. It is full of relevant information related to topics mentioned above. Read it for 1-2 hours daily.
2. Refer the following books for Marketing preparation:
- IBPS-CWE Specialist Officer Recruitment Exam- Arihant Publishers
- CWE- IBPS Marketing Specialist Officer Exam by Priyanka Prakashan
3. For English, Reasoning and Quantitative Aptitude refer our preparation tips and strategies for IBPS PO, RBI Grade B. Prepare one topic daily. Click here to read tips on English , Reasoning and Quantitative Aptitude .
4. Find a quiet place to study. Crowed noisy places can be distracting and you will not be able to get much studying done. Experiment with different places until you find the one that works for you.
5. Improve your reading speed. It will come handy while studying. Click here to increase your reading speed now.
6. Read a good management book by Kotler.
7. Practice mock tests on management. This will help you get a better understanding of the marketing concepts as well as prepare you for the exam.
Friends this is it for IBPS SO Marketing Officer Scale I preparation. Feel free to ask us any queries or questions you have in the comments section below and we will have our marketing expert answer them for you.